Case studies

Growth teams that stopped leaking.

Five businesses. For each one: the starting problem, what Diligent found, what it executed, the result, and what the system learned.

Teacher upskilling and careers · Gurugram, India

Suraasa

Teachers who book a career call, not webinar sign-ups.

Ads filled free webinars with thousands of sign-ups a month. Few of those people were working teachers, and fewer went on to talk about a paid qualification.

2.1x

qualified sign-ups

44%

Career calls from working teachers

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Protein foods · Gurugram, India

Repeat orders from customers who already liked the taste.

ACME Poshan sells protein-rich noodles, puffs, and bars made with plant protein. Almost all of the ad budget chased new customers. Fewer than one in five first-time buyers ordered again, and nobody owned the second order.

+64%

repeat orders

31%

Repeat share of revenue, from 19%

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Student housing · Noida, India

Beds booked while the enquiry is still warm.

Students enquired on WhatsApp late at night, comparing three or four hostels at once. Replies went out the next morning, often after the bed was taken elsewhere.

2.8x

beds booked from WhatsApp

40 sec

First reply, from 9 hours

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AI app builder · India

Ads judged on paid plans, not sign-ups.

Mayson builds and deploys full-stack apps from a single prompt, so sign-ups were easy to buy. Return on ad spend sat at 1.4x, and the team could not tell which campaigns brought builders who went on to a paid plan.

4.1x

return on ad spend

+46%

Trial-to-paid conversion

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AI education and consulting · Bengaluru, India

Cost per enrolment, not cost per lead.

Ads for cohort programs such as AI Mastery and AI for Product Managers brought in plenty of leads. Most never booked a counselling call, and the team could not tell which campaigns filled a cohort.

−36%

cost per enrolment

+52%

Enrolments, same budget

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