- Company
- Mayson
- Website
- mayson.dev
- Industry
- AI app builder
- Region
- India
- Run by
- Paid Ads, The Analyst
Mayson builds and deploys full-stack apps from a single prompt, so sign-ups were easy to buy. Return on ad spend sat at 1.4x, and the team could not tell which campaigns brought builders who went on to a paid plan.
Diligent connected Paid Ads and The Analyst to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Mayson builds and deploys full-stack apps from a single prompt, so sign-ups were easy to buy. Return on ad spend sat at 1.4x, and the team could not tell which campaigns brought builders who went on to a paid plan.
What the team found: Most paid plans came from founders and developers who deployed an app in their first session. Two broad audiences brought thousands of sign-ups that never built anything.
What the team did
Dili joined ad spend to sign-ups, first deploys, and paid plans, so every campaign is judged on revenue. Max and Gio moved budget to the audiences that deploy and upgrade, and paused the ones that do not. Ivy produced short demos that go from prompt to a live app in under a minute.
- MaxMeta expert
- GioGoogle expert
- IvyCreative manager
- DiliThe Analyst
The result
Return on ad spend from 1.4x to 4.1x in five months, and trial-to-paid conversion up 46%.
What the system learned: Ads that show a real app going live beat feature lists in every test. Builders want to see the deploy, not the prompt.
“Sign-ups are easy to buy. Diligent showed us which campaigns bring builders who ship and upgrade, and our return on ad spend has nearly tripled.”
Akshay SrivastavaCo-founder and CEO, Mayson