- Company
- AbilityEx
- Website
- abilityex.com
- Industry
- AI education and consulting
- Region
- Bengaluru, India
- Run by
- The Analyst, Paid Ads, Conversion
Ads for cohort programs such as AI Mastery and AI for Product Managers brought in plenty of leads. Most never booked a counselling call, and the team could not tell which campaigns filled a cohort.
Diligent connected The Analyst, Paid Ads and Conversion to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Ads for cohort programs such as AI Mastery and AI for Product Managers brought in plenty of leads. Most never booked a counselling call, and the team could not tell which campaigns filled a cohort.
What the team found: 58% of leads came from two audiences that almost never enrolled. Working professionals who enquired from search enrolled at four times the rate of students who came from Reels.
What the team did
Dili defined a qualified lead as someone who books a counselling call, and sent that event back to Meta and Google. Max and Gio retrained the campaigns on it. Echo answers every enquiry on WhatsApp within a minute, shares the curriculum and batch dates, and books the counselling call.
- MaxMeta expert
- GioGoogle expert
- EchoLead conversion lead
- DiliThe Analyst
The result
Cost per enrolment down 36% in three months, and enrolments up 52% on the same budget.
What the system learned: Enquiries that get batch dates and a counselling slot in the first reply are three times as likely to enrol. The first answer matters most.
“Diligent helped us stop chasing cheap leads and focus on learners who enrol. Every enquiry gets a thoughtful reply within minutes, and our cohorts now fill with the right people.”
Bhawana SinghFounder, AbilityEx