- Company
- EzStays
- Website
- ezstays.in
- Industry
- Student housing
- Region
- Noida, India
- Run by
- Conversion, Lifecycle
Students enquired on WhatsApp late at night, comparing three or four hostels at once. Replies went out the next morning, often after the bed was taken elsewhere.
Diligent connected Conversion and Lifecycle to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Students enquired on WhatsApp late at night, comparing three or four hostels at once. Replies went out the next morning, often after the bed was taken elsewhere.
What the team found: 62% of enquiries arrived after 8 pm. Enquiries answered within ten minutes booked a visit four times as often. Hundreds of past enquiries had never been followed up.
What the team did
Echo replies on WhatsApp in under a minute with rent, meals, and distance to the student's college, then books a property visit or a video tour. Luna follows up with students who went quiet and re-engages past enquiries before each academic intake.
- EchoLead conversion lead
- LunaLifecycle manager
The result
Beds booked from WhatsApp up 2.8x in one quarter, median first reply from 9 hours to 40 seconds.
What the system learned: A 60-second room video sent with the first reply books more visits than a list of amenities.
“Students enquire at midnight and decide by morning. Diligent answers every enquiry in under a minute, so our beds are booked while the interest is still warm.”
Vaibhav KhannaCo-founder, EzStays